Entrepreneurship in the black community, particularly among black women is a fast-growing group. Directed by New York-based filmmaker, Renae L. Bluitt, She Did That is a documentary interviewing several African-American businesswomen and their stories to attaining success in their career field. It is a much-needed art form to inspire black women aspiring to launch their own business in this modern-day.
The documentary features a range of business owners in different industries, including beauty, tech, media and more. It hints at the variety of talents and passion pursuit in black business womanhood.
The Evolution Of Black-owned Businesses
She Did That mentions how African American women business owners have grown by 322%. As a young black woman myself, albeit from the UK, this documentary still resonated with me being a minority group in Britain.
I also found it insightful to see similarities and differences in both communities. There has been a noticeable growth in support within the black community globally to support businesses that are black-owned. Previously, there seemed to be a lack of support in this area. So, it’s refreshing to see both the growth in support and quality of black-owned businesses.
Luvvie Ajayi
As a writer and published author, Luvvie’s story particularly resonated with me. Although I’ve listened to her hilariously insightful podcast Jesus and Jollof, co-hosted with Insecure actress, Yvonne Orji, I wasn’t quite aware of her journey to success in much depth. So, it was encouraging to learn more of this. It motivated me, even more, to succeed in my career pursuit as a writer.
Film Aesthetics
In transitions between scenes, there are decorative graphic texts from inspirational black women, Harriet Tubman, Opray Winfrey, Toni Morrison, and more. Every part of the documentary emits black girl magic and black excellence. It’s like a memoir for black women entrepreneurs.
Who Is This Film For?
If you are an entrepreneur, but specifically a black female, hoping to embark on starting up a business, I’m sure this documentary will encourage you to keep chasing your dream.
Like me, you may find someone in the same industry as you in this film. This may give you specific advice to the path you’re on; This documentary also speaks to the work/life balance and challenges often involved in that. It’s a holistic approach to entrepreneur life.
If you are considering self-employment, here are some things you should know.
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